You may be wondering why you should be using Pinterest marketing services or a Pinterest strategist for your business. You’ve come to the right place to learn more about the benefits of incorporating Pinterest into your marketing strategy and reasons to hire an expert to help you better connect with your target market over this platform.
Reasons for Using Pinterest
There are a few reasons you may want to consider using Pinterest as part of your marketing plan and approach. You may be wondering what’s in it for you and how will it help you grow your business? Below are a few main points to consider:
- Reach a larger audience
- Connect with consumers who are ready to make a purchase
- Drive more traffic to your website
- Grow your business
- Increase profits and make more money
Why Use a Pinterest Strategist?
Pinterest can be very challenging and confusing to use initially. However, it’s a growing and popular platform that’s certainly worth the effort. The reality is that you’re probably busy running your business and focusing on other goals and initiatives. Therefore, why not consider outsourcing the work so you can focus your time and energy on your other priorities?
At Pin By Design, we offer Pinterest services to small business owners, bloggers and content creators like yourself. We’ll work with you to increase and improve your online presence on Pinterest so you can grow your email list and market your products or services to on this growing platform.
Crafting beautiful, effective brands for interior designers + home bloggers.
Monthly Pinterest Management
Let me guess… you’ve heard all the rave reviews about Pinterest and know this amazing platform can help grow your business but you just don’t have the time to give to yet another task. Don’t fret hun, I can take this off your plate!
Deliverables (monthly):
- Design 25 unique static pins and 5 video pins based on current content
- Keyword rich and SEO optimized pins, boards and descriptions
- Scheduling of 300 pins (own and related content)
- Group Board and Tailwind Community engagement
- Monthly analytics review and progress reports
* Plan requires 5 month contract and client Tailwind account
Investment: $497/month
Pinterest Account Refresh
Ok, you’re ready to jump into Pinterest with both feet but you’ve only used the platform to save a few recipes and fun summer road trips. Or maybe you don’t have an account at all. That’s ok, I can get you set up and on your way to new clients and more sales!
Deliverables:
- Create/convert to business profile with fully optimized bio and settings
- Create/refresh 12 boards with board covers
- Design 40 unique static and video pins based on current content
- Keyword rich and SEO optimized pins, boards and descriptions
- Scheduling of 250 pins (own and related content)
- Group Board and Tailwind Community engagement
- Pinterest Growth Guide for tailored next steps
- 3 week delivery
* Plan requires client Tailwind account
Investment: $597
Pinterest Product Shop SetUp + Management
Do you have an online store with physical products? Pinterest is the perfect place to market your business. Over 80% of Pinners make purchases based on items they’ve seen on Pinterest. Let’s get your products in front of these new buyers!
Deliverables:
- Create business profile with fully optimized bio and settings
- Create 12 boards with board covers
- Keyword rich and SEO optimized pins and boards
- Design shoppable product pins with product descriptions
- Monthly scheduling of image and video pins highlighting shop products to customers
- Group Board and Tailwind Community engagement
- Monthly analytics review and progress reports
* Plan requires client 5 Month Contract & Client Tailwind account
Investment: starting at $997
How to Work with Pin by Design
01. Client Onboarding
We’ll discuss your business, your ideal client, current marketing strategy and product suite.
02. Market Research
I’ll conduct in depth research and curate a Pinterest marketing plan to suit your needs and business goals.
03. Account management
You provide brand assets and account information, then I take it from there. I will complete all SEO research, design pins, write out descriptions, link URLs, schedule pins and circulate Tailwind content for your account.
04. review Analytics
At the end of the month, we’ll review your Pinterest analytics and assess our marketing strategy so we’re putting the efforts towards what’s working for you
Frequently Asked Questions
Why use Pinterest for marketing?
Pinterest has over 320 million monthly active users, of which, over 80% have made a purchase based on something they saw on Pinterest. Eighty-five percent of Pinners say visuals are key when shipping for apparel and furniture and more than 56 million pinners actively engage with home content. (Can you tell I’m a sucker for analytics?) More than 200 billion pins have been saved on Pinterest. How many of them are your content?
Pinterest vs Instagram… Which is better?
Both platforms are great for their particular uses but since I’m a Pinterest strategist, I’ll start there. Pinterest is a visual search engine. This means that if a Pinner searches for a particular keyword or phrase, your visual content could come up in the search results for years to come. Pinterest allows you to be seen potentially forever by your ideal client, Instagram lets you be seen immediately by your followers. Comparatively, the average life span for an Instagram post is 48 hours while the average lifespan of a Pinterest pin is 3 months. You do the math 🙂
Pinterest Strategist vs. Pinterest Virtual Assistant?
I am a Pinterest strategist because I work alongside you to craft a strategy that incorporates Pinterest along with your other marketing strategies (instagram, ads, facebook, email funnels, etc) to make one cohesive plan. Additionally, I stay abreast of Pinterest and Design best practices to provide the best insight for you and your design business as we work together to meet your goals. A pinterest VA manages pinterest tasks without the strategy input.
How do you become successful on Pinterest?
As a search engine, it takes 2-6 months to become indexed on Pinterest. Think of Google SEO rankings: you don’t post one blog and expect to be listed on the first page of a Google search. Pinterest is the same. It takes a strategic and consistent pinning strategy to begin to rank well on the visual search engine. This is why some of my packages have contract timelines, so you don’t get discouraged by month one and we can ensure we reap the fruits of our working relationship.
Once we work together, how does my account information remain secure?
Your Pinterest and Tailwind account information is shared with me via LastPass, a secure password management system that allows you to easily send encrypted passwords to someone else. I take client security very seriously and will not share your information outside of Pin by Design. However, with LastPass, you can revoke your shared account information with anyone at any time.
